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Tag Archives: Start up Marketing

Nurturing an Entrepreneurial Craving: Q&A with St. Croix Chocolate

As February’s Chocolate Lover’s Month comes to a close, we thought it apropos to spend some Q&A time with one of the most promising artisans in the industry.  Robyn Dochterman, founder of St. Croix Chocolate, shares her thoughts about running and marketing a niche business, while crafting a taste of elegance in every chocolate she creates. What led you to start your business?  I’ve had a passionate interest in growing and making my own food for several years. Becoming a chocolatier was an extension of deepening my passion for quality food. I was moving slowly in the direction of being on my own, but when I suddenly got an opportunity to buy and remodel a licensed kitchen, things began to come together for the business, St. Croix Chocolate Company, very quickly.  When you were younger, did you have any inkling you would one day own your own business? As a kid, I was always creating businesses. I published my own little newspaper, grew gourds and sold them, and took over part of the basement to set up an “art shop.” My parents and grandparents alternately encouraged me, and tolerated me.  During the first year of owning your business, what surprised … Keep Reading...

Small Business Marketing

w.b. builders – Perfecting the Blend of Passion and Management

Creating a new company is a lot like building a house. An entrepreneur must invest a lot of time, money, and elbow grease, starting with a solid, supporting foundation, building the walls, and capping off the roof. Then what’s left is to decorate and truly make the house one’s own.  This was true both literally and figuratively for Scot Waggoner when he founded w.b. builders in 2003. Based on his lifelong passion for carpentry, Scot decided to make his dreams of crafting peoples’ dream homes a reality. A decade later, Scot makes the blend of hands-on construction with people and project management seem like second nature. The passion is something Scot says he, “… always had in my back pocket,” but didn’t see going exactly the way it did. He always found construction jobs compelling and wanted to run his own company, but the link between the two didn’t come until a bit later.  When it came to the business side of the equation, Scot admits he didn’t hit the nail on the head (pun fully intended) from day one. Scot said the sheer amount of work it takes to run a startup surprised him, with no solid blueprint to follow building … Keep Reading...

Branding, Small Biz Showcase, Start up Marketing

Launch A Second Career – What Will It Be? [INFOGRAPHIC]

By Terri Shapiro, Executive Director of Brand and Media Relations, Deluxe You’ve been in the workforce for years, but you’re bounding out of bed with a renewed sense of purpose and optimism. Truth be told, you can’t wait to get to work. It’s all because of your second career – a resolution you made to start your own small business. That happy scenario is playing out for growing numbers of mature workers, according to recent research by Peter D. Hart Research Associates. The report on encore careers in the U.S. estimates that 9.5 million older workers, or about 9 percent of all people ages 44 to 70, are currently in second careers. The number of those seeking second careers is expected to grow rapidly as seasoned workers leave behind their old jobs to embark on more meaningful pursuits, or to launch small businesses. In fact, a new survey finding by Deluxe Corporation reveals that during the next three years, nearly 1 in 5 adults who are 45 and older plan to start their own small business or are considering the idea. About 40 percent are most interested in service fields like entertainment, consulting, food and catering, landscaping, and computer services, … Keep Reading...

Business Planning, Start up Marketing

Martha Stewart’s Dreamers into Doers Descend on NYC!

When eighty enthusiastic and creative women get together in one room to discuss their passions, it’s a guarantee the energy and volume in the room will instantly come alive. That was definitely the case at the recent gathering of the Dreamers into Doers online community, where they met face-to-face for the 2nd annual pilgrimage to Martha Stewart’s headquarters near the heart of New York City’s Fashion District. Keep Reading...

Social Media

Starting a small business in a tight economy

In the current economic climate, many entrepreneurs concerned about their economic future are starting their own business – after all, they can’t get laid off from a company they own. Still, opening a business is a risky proposition and many entrepreneurs are having trouble financing their operations. Keep Reading...

Email Marketing