Facebook has more than 550 million members, Twitter is testing a self-serve advertising platform, LinkedIn is offering more targeting options – no matter where entrepreneurs look, social media is all the rage when it comes to marketing small businesses. 
With the economy still on the mend, many retailers are looking for ways to help convert prospects into paying customers.
While 2010 may be over and done with, it’s always important that entrepreneurs look back on the past when it comes to creating new marketing initiatives.
With an ever-growing number of communication channels that retailers can use to reach prospective customers, a new report from digital marketing company Knotice recently observed that traditional email marketing proved to be particularly effective.
In the past, geosocial services have been a rather niche marketing tool – typically, only the biggest brands that have the most followers have devoted significant portions of their budgets to the channel.
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