2012
Three Simple & Effective Ways to Connect With Customers
Have you ever spent a lot of money on marketing your business, but didn’t create a long-term plan to get people into your sales funnel? I recently came across a lot of small businesses that had done just that. I spent a day walking around an expo that was filled with fantastic businesses, many of which had amazing booths. I learned about their businesses and quietly assessed their marketing. I have been to numerous expos and one thing that I see over and over again is a lack of follow-up. The fishbowl is there for cards to be entered into a drawing, the email newsletter sign-up list is laying on the table – just give your email address in return for a promo freebie and wait for your inbox to be filled with e-newsletters. But something gets in the way because there is little to no follow-up after the event. Most often it’s a half-hearted attempt at communication. It sounds crazy that a business would invest time and money – often a lot of it, and not make the effort to extend the life of the asset and relationship that they created. It has been a couple of weeks now … 