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Tag Archives: promotional products

03.08
2013

Survey Results: “How Do You Use Promotional Products?”

Brenda Arndt
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We asked, and you told us. Thank you! More than 60% of small businesses surveyed report using promotional products to market their business, but especially fun and inspirational is the variety of types and uses you reported. One realtor said “I give out wildflower seeds with my real estate cards. I’m a “green” realtor.”  Another small business owner makes “Welcome Packs” with their logo on a variety of products.  All it takes is a little imagination and you’ll come with a multitude of great ways to positively (yet inexpensively) impact your business. Here are some of the other results from our survey we thought you might find interesting:   For more information and inspiration on using promotional products to boost customer (and potential customer) recognition, remembrance and appreciation of your small business visit our website.

Cost Effective Marketing, Small Business Marketing
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03.01
2013

Promotional Products Still Pack a Punch

Julie Gordon
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Taking a quick scan around my desk this week, I realized there were at least a dozen items showcasing a company logo within arm’s reach.  Granted, a third of them were from my employer, Deluxe, but the majority were from people, brands and places I’ve visited over the past several years.   The free calendar from Bluefin Bay brings back lakeside memories and a subtle reminder to book my next trip to the North Shore.  The illy® can is a daily cue to drink this lovely Italian grind. And the Mission Beach Café mug keeps a future jaunt to San Francisco (and Sunday brunch) in the Mission District on my radar.    As much as we occasionally poke fun at these ‘trinkets’, they do assume a role in our daily lives – and our future buying decisions. According to the Promotional Product Association International (PPAI), the $17.7 billion industry is alive and well, with steady single-digit growth since 2009.   In fact, PPAI’s most recent study revealed the true advertising power promotional products deliver:  88% recall the advertiser on promotional products 80% of consumers own between one and 10 promotional products 85% have done business with the advertiser after receiving a promotional item … Keep Reading...

Branding, Cost Effective Marketing, Small Business Marketing
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02.26
2013

Promotional Products – Cost-Effective Marketing for Small Business

Brenda Arndt
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Over the years of my career, I’ve given away my share of promotional products. They’ve ranged from pens to chocolates to the fairly-run-of-the-mill-but-very-effective-none-the-less t-shirt. I also remember the gems I’ve received. A few were ingeniously creative. Others were just plain strange. Cases in point: the customized urinal cakes with the face of the latest opposing political candidate or the light up disco pen (one of my all time favorites) from a local printer. I’ll admit I’m one of the 83% of promotional item recipients who can identify (without looking) the advertiser on at least one promotional product I own. That’s why you should, if you haven’t already, consider using logoed incentives in your marketing mix. You can print your logo on just about anything these days. With the cost per impression cheaper than TV, national magazine or spot radio advertising, promotional products are among the most cost-effective marketing tactics with bonus of longer staying power. The majority of Americans use a promotional product about 18 times a month; what other of your advertising efforts gets you that kind of exposure? As a small business owner, getting the most out of your promotional dollars spent is critical. Take our survey (link … Keep Reading...

Branding, General Marketing
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04.09
2010

Auto leaders can give car-inspired, eco-conscious promotional products for Earth Day

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The proverbial pickle jar is always tough to open. Auto leaders can give consumers a hand in opening jars and, perhaps, get them to open their wallets with innovative Earth Day-inspired recycled tire jar openers this April 22. Keep Reading...

Branding
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03.25
2010

Elephant Poo Poo Paper notebooks: A truly recycled promotional product

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U.S. efforts to go green have been a huge in 2010. Americans have been working toward a cleaner tomorrow by initiating simple eco-practices, from switching to energy-saving light bulbs to increasing efforts to recycle. Keep Reading...

Branding
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