Mutual fund firms as a whole have lagged behind other industries when it comes to the adoption of Twitter for marketing purposes. This is for a number of reasons.
As is the case in any industry, having a comprehensive marketing plan is especially important for law firms.
Many businesses that target local audiences underestimate the use of internet marketing initiatives.
Google has traditionally had measures in place that are designed to determine whether users are searching for local companies and businesses or if they are conducting broader searches.
An increasing number of businesses are turning to social media to reach consumers.