01.10
2013
2013
What to expect from SEO in 2013
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Many business leaders take the start of a new year as a signal to revamp their strategies on multiple levels. 
Tag Archives: mobile marketing
11.29
2012
2012
How The Mobile Mighty Fall & Cloud Computing Rules
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The newly elected Leader of the Free World loved his Blackberry. So much so that a special secure version of the device had to be acquired so that he could continue to use it in the White House after his election. The product beloved by the POTUS received a ton of press as a business essential designated by its own nickname “CrackBerry”. In the four years since, the fortunes of Blackberry have changed dramatically. The latest sign of the protracted coffin-sealing that has become all too familiar for RIM, is the recent news that the US Immigration and Customs Enforcement Agency announced its close to twenty thousand employees will be switching to iPhones when their eight year contract soon expires. How can a company fall so fast from favor? I speak with many business owners that once used Blackberry and all of them have moved from their once beloved Blackberrys to iPhones and Androids. Why? Convenience. In the smartphone world that means apps. It’s not just email that we need quickly any more. In fact many business owners and professionals need to keep up with their social media management as regularly and efficiently as they do their email management. There …
11.26
2012
2012
Mobile Marketing And Your Small Business
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We are living in a mobile world, some of us more than others. A recent mBlox survey revealed that 90 percent of 18-24 year old consumers spend between 1 and 5 hours per day on their mobile devices. The other 10 percent spend a whopping 5 to ten hours per day using mobiles. As a mobile marketer I don’t even come close to what most 18-24 year olds manage via their devices, but the reality is that whether your customer base is heavily skewed to that demographic or not, your best bet is to have a mobile strategy for your business because your customers are mobile. Streaming technology has gone mainstream, from septuagenarians instant streaming Downton Abbey via Netflix, to proud young parents skyping with their baby to say hi to Grandma and Grandad. Personally, my family uses Skype and FaceTime to contact family and friends overseas, and we are constantly moving files to and from the cloud in the course of our personal and professional lives: photos and word processing files, as well as hour long audio interview files. As far as live TV broadcasts, in our house that means some sporting events and singing shows. Everything else we …
11.15
2012
2012
A Big Mobile Lesson From The Apple Maps Epic Fail
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Deliver a compelling mobile experience and the average customer looking for your business on their smartphone or tablet will be very grateful. Users of the mobile web haven’t had as long to get to grips with browsing on mobile as they have on its desktop relative, but that hasn’t stopped them from amassing a set of definite expectations ranging from appearance to usability and reliability. Apple’s new iPhone 5 debuted recently to positive reviews. However, the accompanying iOS 6 has a major failing that is getting a lot of attention, and in some cases, providing a lot of laughs – the “Maps” app. Until a couple of weeks ago the default app to locate and get directions, to someone or something, was Google Maps. The new default app for doing this is now the in house Apple maps app. Maps’ failure has been equal parts bad directions to found places, wildly inaccurate graphical representations of found items and the inability to find the most obvious of modern places. Apple Maps found that my closest Starbucks was 942 miles away! What I realized through all of this is how much expectations have risen since the introduction of smartphones. These aren’t just …
11.12
2012
2012
Three Simple & Effective Ways to Connect With Customers
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Have you ever spent a lot of money on marketing your business, but didn’t create a long-term plan to get people into your sales funnel? I recently came across a lot of small businesses that had done just that. I spent a day walking around an expo that was filled with fantastic businesses, many of which had amazing booths. I learned about their businesses and quietly assessed their marketing. I have been to numerous expos and one thing that I see over and over again is a lack of follow-up. The fishbowl is there for cards to be entered into a drawing, the email newsletter sign-up list is laying on the table – just give your email address in return for a promo freebie and wait for your inbox to be filled with e-newsletters. But something gets in the way because there is little to no follow-up after the event. Most often it’s a half-hearted attempt at communication. It sounds crazy that a business would invest time and money – often a lot of it, and not make the effort to extend the life of the asset and relationship that they created. It has been a couple of weeks now …
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