Tag Archives: Facebook

Step-by-Step Guide: Setting Up Your Business Facebook and Twitter Accounts

By Brenda Arndt

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So you’ve decided to take the leap into social media. You’ve developed a plan with a clear sense of business purpose. Your team (okay, maybe just you) is in place, and you have the foresight to commit for the long-term. You have the computer on, and you’re at the log in page. Now what? Exactly how do you go about setting up best business practice Facebook and Twitter accounts? Have no fear (or at least less fear)! We’ve put together a slide presentation, complete with screen shots, to help you work through the initial set up of both a business Facebook and Twitter account. Open it up, and follow along! In general here are some basic things you will need to know about setting up your business Facebook page: You need to have a personal account on Facebook in order to create a Facebook page. Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists. You can also add additional admins. Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not. All content posted on your …

Should dry cleaners ignore social media? No way

By Erika Kerekes

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Small business technology expert Ramon Ray was clearly looking to stir the pot when he wrote 6 Reasons Dry Cleaners Should Ignore Social Media. He must have known that social media pundits like me would be lining up to rebut his assertion that dry cleaning is not a relationship business. First of all, dry cleaning is most definitely a relationship business. Every business is a relationship business – people buying from people. My husband chose his dry cleaner because it was conveniently located on the correct side of the road as he drove to his office 15 years ago. But he continued to take his clothes there for years after he changed jobs. Why? Because he knew them, they knew him, he liked the way they pressed his shirts, and  (like most of us) he hates change. He took his clothes there even after I pointed out that the cleaner around the corner from our house charged the same exact price to launder a shirt. They had a relationship. He knew what he was getting. The only reason he eventually changed dry cleaners is that they raised their prices – and believe me, my husband mourned this for months. Now …

Small business & social media, even while on vacation

By Julie Gordon

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While on vacation this past week in southwest Florida watching my beloved Minnesota Twins in Spring Training I took the opportunity to patronize some of the local small businesses. Of particular interest to me was how some of these small businesses utilized social media: a QR code on a realtor sign, Foursquare window cling, and a Facebook mention on a menu.

Why Your Company Needs a Facebook Business Page

By Julie Gordon

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The Internet as a communication medium has changed a lot over the last few years – once a small business’ online presence was simply their website, now that website is extended and enhanced by other avenues, the most popular being social media.

Social media is everywhere, yet the majority of small businesses are not using it to its full potential. One reason is that there are so many choices that trying to ‘do’ social media feels overwhelming; but by streamlining your company’s social media strategy and being highly focused it is easier to control.

What Makes Facebook Fan Pages Successful?

By dsbiz

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Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.

Local businesses make up 17.6% of Facebook fan pages, according to financial services firm Wedbush, while companies come in at 6.3% and products at 3%. Interests, musicians and public figures are also high on the list.