While many businesses focus on acquiring prospects through mobile marketing, a recent report from Forrester Research indicates that the channel may be more effective for customer retention. 
While many companies are focused on acquiring new customers, studies have shown that a 5 percent increase in customer retention can boost profits by as much as 85 percent.
It’s commonly believed that it’s easier to keep an existing customer than to acquire a new one.
If you watched the NCAA finals last Monday night, you probably witnessed the expressions of fans from both teams. The looks of anxiety, the cheers after a big play and the tears – at least for the Butler fans – all told the story of just how vested these fans were in the championship quest. Without them, the game, the team and most likely the TV ratings would have suffered. So what lessons can we learn about the sporting world’s relationship with its fan-base? For business, it seems now is the time to build and cultivate fans to help fuel growth. With online tools readily available and marketing dollars running short, the opportunity to give customers a platform to sing your small business song is easier and more critical than ever. So pardon my basketball analogies for a moment, while we look at how to rouse your customers into rabid fans: Build Your Gameplan: There’s nothing worse than running on to the court not understanding your strategy or worse, not matching up smartly against your competition. Get your clipboard out and determine your social marketing objectives before tip-off. (What key points do you want to make? What groups are you …
Hyper-personalization is a sensitive issue in the world of internet marketing. Business owners have long pondered the benefits of data analytics that promise to help them customize messages to different consumers and drive recipient responses, but critics have fought against behaviorally targeted ads, deeming them an invasion of privacy.
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