Writing business plans can be a daunting task for many entrepreneurs, though it’s necessary as it offers structure to help make an idea a reality. 
How many times have you heard the saying ‘there are no new ideas’ or ‘that’s been done before’ just after sharing your amazing thought with someone? Deflating, isn’t it. Or better yet, when you run that idea through Google and find 10 other people already marketing your dream.
If you’re a golfer you know the word “plugged.” A golf ball gets plugged when you hit a high shot that lands hard in the wet grass and buries itself in the turf. The ball is stuck deep in the mud and while it looks bad, it really isn’t. That’s because if you know the rules you’re allowed to pull your ball out, clean it off, and place it back on the grass.
Deluxe caught up with author and serial entrepreneur, Norm Brodsky, midway through Inc.’s GrowCo event in Orlando, FL. Norm shared his thoughts on how the web and social marketing are so important to reaching your target market and accelerating word of mouth. And while networking plays a key role to gaining referrals, he advises small business owners to focus on creating a culture that allows employees to become the ambassadors for the business. Brodsky is founder of CitiStorage, columnist for Inc. StreetSmarts and just recently co-authored The Knack.
Business owners likely understand the value of appealing to consumer desires with their marketing strategies. Why not simply ask them what they are looking for?
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