Your Three Most Important Social Media Moves
Written By: Brenda Arndt
Your small business will benefit greatly from a social media strategy, but only if you dive in and execute. Here are the three moves to make today to boost your business and your bottom line.
Get online: Small businesses not participating in social media are missing opportunities. Days of ink-on-paper Yellow Pages are gone. There are now more than 213 million online searches every day. How will they find your business if you’re not there? Even if you have a website, participation in social media dramatically boosts the chances you’ll be found. Actually, 91% of businesses experience improved website traffic due to social media and half have made connections directly resulting in sales via social media.
Join the Conversation: Conversations are already happening in social media regarding your industry or business. Your clients are reviewing you on such sites as Yelp, TripAdvisor, Expedia and Google. You can’t stop them from posting, but you can join the conversation. It’s a terrific opportunity to solve problems and gain new clients in the process. Have fun with your posts and use your outreach to educate, provide customer service, broadcast upcoming events & promotions, or announce new products. The possibilities are endless!
Keep on Truckin’: We’ve all been to networking events at one time or another. Think of social media as the virtual equivalent you can do on your own time. Above all, even if you don’t see immediate results keep at it. Keep your posts up to date. Hire outside help if you feel overwhelmed. The more active you are the better your chances of being found and nurturing leads into sales.
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