Social Media Web Seminar Draws Over 400 Small Businesses
Responding to the huge interest in social media marketing, Deluxe and Risdall Marketing Group teamed up earlier this week to deliver an information-packed web seminar, ‘Jump Start Your Small Business Using Social Media.”
Josh Dahmes welcomed the group by starting off with a pulse check question “Does your business currently have social media included in your 2010 plan?”
Results rolled in:
- 30% – Yes
- 57% – Not Yet, But Plan
- 13% – No
Laying out the vast social landscape, Nathan Eide quickly zeroed in on the importance of creating a strategy before building any social profile. Eide emphasized that only when objectives and a target audience have been identified, is it appropriate to begin selecting social sites and integrating your marketing activities.
Well, that’s only if you listen first, according to Jared Roy. Listening is literally the most critical step to any social media strategy in order to get a beat on what’s being said by your customers, prospects, competition and your niche market. Roy encouraged attendees to start by simply setting up a Google account and continuing to build their ‘listening dashboard’ by plugging and playing various information sources into one easy tool.
Over 100 questions poured in during the seminar, with 20 minutes of Q&A addressing as many as possible. Be sure to stay tuned to the Deluxe blog, as we will be posting answers to these questions over the next few weeks.
Please feel free to view and share the entire recorded presentation.
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