LinkedIn and SEO go hand-in-hand

 

Popular thought used to have it that there were many equally important, yet separate, functions that company owners had to complete on the internet to make sure they stayed connected with consumers. For example, though it has always been good to participate both in email marketing and set up an online payment gateway, the two were not mutually exclusive, nor were they traditionally linked.

Now, many efforts to market and sell merchandise on computers are intertwined. Most recently, it has come out that linking search engine optimization and social media presences is often beneficial for businesses. In particular, when owners optimize their LinkedIn pages with keywords and important phrases, many industry veterans believe search crawlers take more notice than on other platforms.

Therefore, there are some tips and tricks business leaders should be aware of when they create and subsequently update their LinkedIn profiles. Done the right way, corporate LinkedIn pages can boost a company's search engine rankings, which often leads to an increase in traffic, brand recognition and ultimately, revenue.

Make sure your page can be seen

Before any other actions can be taken, owners have to make sure their personal pages and company pages privacy settings are set so that the general public can view the information. Otherwise, CIO Magazine explained, Google's web crawlers will most likely not be able to locate some of the pertinent keywords and phrases that would boost SEO, thereby making all further efforts ineffectual.

The leader simply has to go into the tab, marked "Profile," click on the "Edit your public profile" option, then choose "Public profile" settings and check off the sections that he or she wants shared with everyone else.

Incorporate keywords

"It's no longer a question of which element business owners should be focusing on – social media or SEO," explained Jeff Werlwas, the senior project manager of SEO and SEM for Deluxe for Business. "Leaders should realize both are not only intertwined, but are equally as important for expanding their target base and presence on the internet."

The best, most traditional way for business leaders to boost SEO is to include certain keywords and phrases associated with their products and services organically within content. The same tactic can be used on LinkedIn – when publishing updates and fresh content, using keywords will attract the attention of web crawlers.

HubSpot social media expert Dan Zarrella conducted a survey in which he found the strongest correlation between positive SEO results and a social media platform occurred when using LinkedIn, as opposed to either Facebook or Twitter, Inquisitr reported. The source said this may be because LinkedIn tends to influence the largest number of shares per article.

Answer pertinent questions

Participating in the Answers section of LinkedIn is another way to kill two birds with one stone as far as exposure is concerned. If a company leader answers the queries using keywords as well as content, The SEO Helper reported, this can help notify web crawlers, which will link the keyword and the company that used it. The source said the more questions employees from a given company answer, the better the chances are that the business will appear on the main page of the sections in which they frequent, increasing visibility.

Moreover, generating helpful answers is an overall way to prove to consumers that the company is a thought leader within the industry. This can also express that the leaders of the corporation care about their customers, which can go great lengths to build customer loyalty. 

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