2010
Firm emphasizes the importance of search engine optimization to insurance agencies
Many consumers begin researching service providers on search portals such as Google and Bing. For insurance providers, optimizing their websites for search engines is even more important other marketing platforms, asserts Insurance Claim Contractor.
As the source notes, there are two areas in which agencies should focus their search marketing efforts – on-page SEO and off-page SEO. On-page SEO allows businesses to attain higher positioning on search portals, with an emphasis is on determining relevant keywords. Off-page SEO involves generating in-bound links from other websites.
An in-depth SEO campaign is something that insurance providers need to work on over an extended period of time. “Like anything else related to business success – [creating a successful SEO campaign] takes time, effort, and patience,” says Tom Birmingham, cofounder of Insurance Claim Contractor.
WebVisible recently observed that many small agencies are increasing their search marketing expenditures during the second quarter of 2010. According to WebVisible, ad spend on the channel is up 159 percent over the same period of last year and 1.4 percent over the Q1 2010.
