2010
Ecommerce grows as retailers prepare for the upcoming shopping season
With the economy recovering, shoppers are spending more money on consumer items. According to a recent eMarketer report, many customers are doing their purchasing through ecommerce websites.
Citing research from the U.S. Census Bureau and MasterCard Advisors, eMarketer observed that ecommerce expenditures are trending upward. In July, ecommerce increased 10.9 percent year over year, while it grew 13.7 percent during the second quarter of 2010.
“Retail ecommerce experts are optimistic about the prospects for online holiday sales this year,” said Jeffrey Grau, eMarketer senior analyst.
Meanwhile, a recent report from BIGresearch indicates that 22 percent of consumers are doing more product research online, while 21.6 percent are shopping online, emphasizing how vital it is for retailers to have a presence on the web, relays eMarketer.
Retailers looking to capitalize on the power of social media may want to consider implementing the Facebook “like” button into their website. The Wall Street Journal recently reported that some brands saw 50 percent boosts in sales and greater customer engagement after adopting the feature.
