Big Or Small, QR Codes Make An Impact
The gloves were being laced up for world’s largest QR code fight. I know, one QR code large enough to make it in the Guinness Book of World Records is crazy enough, but two? Both within days of each other?
I didn’t know whether to laugh, cry, or take out my smartphone and get scanning.
In one corner we had my favorite (because I live in the Tar Heel state) – the rooftop of the Southern Resources building in the Arts District of Charlotte, North Carolina. In the other corner, the Wall Stadium Speedway on the Jersey Shore.
Both locations got covered with 10,000 square feet of black and white paint.
Charlotte’s reason – to raise awareness for Charlotte Crime Stoppers. The giant QR code “doesn’t have that much of a practical purpose other than it’s a fun project,” said Ryan Stachurski of non-profit Hackerspace Charlotte. “It beats sitting around watching TV.”
New Jersey’s – a publicity stunt for Skanz, a new social media platform. However, the barcode’s lifespan was barely a blip in mobile marketing history as it has been removed.
Earlier this year, Charlotte’s art district was the first in the area to have a mobile enhanced art show, where QR codes were as much a part of the show as the art on display. So it is fitting that the location is now on the map for the world’s largest permanent QR code and is expecting to get its Guinness listing some time in November.
Right now, while QR codes are ‘new and shiny’, they offer a great way to make your marketing stand out from the crowd. No more fighting to get noticed.
However, because they are eye-catching, many marketers just slap them on anything they can think of so that their campaign can stand out.
Keep these tips in mind so your first QR code campaign will be successful:
- Location. Use QR codes where there is phone reception. Subways, a several mile radius of the Jefferson Davis monument in Kentucky (ask my sister-in-law) and the Boonies are all places where QR code campaigns fall flat.
- Optimized landing pages. The location your user ends up must be mobile friendly. Use m.facebook.com instead of www.facebook.com if you want folks to like your Facebook page. Use YouTube.com to play videos as YouTube has a mobile site. Have mobile pages specially designed for your campaign. You will lose folks if they have to pinch and zoom and dig around to work out why they landed where they did.
- Add value. People take an extra step to engage with your QR code marketing so make the end result worthwhile. Give special coupons, information, downloads etc. that are only available to scanners.
- Flash free zone. Your landing page should not have any Flash on it. All Apple’s mobile devices don’t display the medium, and there are a lot of Apple mobile users.
- Short urls. So that your QR code is less pixelated and easier to scan, shorten your url (try bit.ly) before generating your barcode.
- Cute is for little girls. Leave the barcodes as they are – black and white. Adding logos and different colors mean a higher read error rate.
- Size matters. Rule of thumb, or should I say thumbnail? Keep your QR codes bigger than your thumbnail as that they scan better the larger and clearer they are.
Your QR code campaign might not be record breaking but it has high success potential. Get in the mobile marketing ring today and knock out your competition!This entry was posted in Beginner, Search Marketing and tagged 7 tips for QR code campaigns, mobile marketing, small business mobile marketing, worlds largest QR code. Bookmark the permalink.