Top SEO tricks for entrepreneurs
Entrepreneurs are often at an inherent disadvantage in the business world – they have to go it alone. While working for yourself and being your own boss has many advantages, some aspects of this can be tough. Hiring employees, finding a manufacturer, making business connections, crafting a marketing scheme and everything else has to be done alone.
Trying to break into search engine optimization by yourself can also be a difficult process. However, consulting with the right company that specializes in helping firms connect with consumers can make the activity inherently easier. Until the business is found, there are certain tricks entrepreneurs can use to catalyze their SEO and get the ball rolling.
Never shorten phrases
The best SEO strategy is to include content on the website that uses certain terms central to your business to drive results in search engines. These are the terms consumers will be typing into engines to find companies.
According to the Internet Search Engine Database (ISEDB), one of the most important strategies is to flesh out all of the phrases the company wants to be associated with. The source used the example of a service that teaches individuals how to ride horses. When writing content, marketers always want to use the term "horseback riding lessons" rather than the more ambiguous "lessons."
"While crafting content to make keywords flow easier may take a longer time, it is one of the most worthwhile tactics an advertiser can take," assured Jeff Werlwas, the senior project manager of SEO/SEM for Deluxe. "It can be easier to shorten phrases or summarize, but this is not a good idea because the content can be glossed over by search crawlers."
ISEDB also noted that obtaining backlinks from other relevant sites is a good tactic for getting noticed by search engines. The source said when high quality sites post your press releases or other content, citing your company for the information, it helps establish your business as an expert in the field.
Another potential way of gaining credibility on other websites is to write a guest blog or another article about the industry your firm is located in. By including both keywords and the name of your company, search bots can find information much easier on multiple platforms.
Having fresh, constantly updated content is one of the most important aspects of search engine optimization. According to Forbes, creating high quality and new content can help keep the company relevant on search engine queries. The source said that not only will consumers benefit from the latest information, but being labeled as an authority will help gain recognition with the search crawlers.
Keep an eye on metrics
Finally, business owners need to keep an eye on analytics, to make sure their tactics are working. This can be easily done by consulting with a service like Google analytics, according to Business 2 Community.
The source said there are a number of metrics owners should stay on the lookout for. For instance, the overall traffic volumes may be the single most important figure for advertisers. The figure will help express how well SEO strategies are working, as it shows how many individuals are going to the corporate website each day.
Additionally, Business 2 Community stated traffic originating from organic searches is relevant, as that can serve to show where the company ranks in terms of search engine results for specific keywords. Top content, conversion and bounce rates are also figures published by the Google service, and can help show the success of certain types of content and website design.
If something is found to be off, leaders will know that they can benefit by switching up their strategies until they hit a sweet spot.This entry was posted in Search Engine Optimization. Bookmark the permalink.