SEO tips that stand the test of time

Advertisers are aware that search engine optimization strategies are relatively at the mercy of leaders at Google. Recently, Google's ranking strategies, Penguin and Panda were revised, causing many companies who utilize the benefits of SEO to have to change their tactics.

There are a number of things marketers can to do make sure their efforts are effective and can withstand the test of time. Using these best practices can help ensure the business always stays relevant in the eyes of Google's ranking system, and that all of its content, even that which was written before updates were made, will still count towards search engine rankings.

Quality is always no. 1

Instead of focusing primarily on fitting keywords into an article or blog, marketers should always make sure the content itself is the best it can be, since this is the most important aspect.

"While the inclusion of keywords is something that has always been an integral part of SEO, the ways in which they are both used and linked to landing pages are subject to change," explained Jeff Werlwas, senior project manager of SEO and SEM for Deluxe for Business. "As such, company administrators need to make sure their content is informative, interesting and engaging first, and integrating key phrases organically comes second."

Making sure quality is up to snuff is also another aspect of the business's website that will drive consumer traffic. This serves to establish the firm as the leader in the field, something individuals will appreciate. Creating thin content that is either redundant or blatantly common knowledge is something that Google ranking administrators are now picking up on with more frequency, said SEO and social media forum Submit In Me.

Promote linking

Many industry leaders have noted that reciprocal linking and link exchanges are outdated, Submit In Me noted. Sending readers in circles searching for content is not conducive to positive SEO rankings.

However, marketers can realize success if they earn links, rather than form their content around them. There is a school of thought that says the more backlinks the better, but SEO ranking veteran John Vlasakakis said he has ranked websites on the first page of a search engine that only have one backlink in the entire text.

Advertisers know content can earn backlinks by itself if it is good, and they should never ask other companies to link to their pages, as that can come off as too self-promotional. If the source establishes itself as a sector leader, links will come in time.

Fresh updates

This is especially important when companies are able to pinpoint exactly what articles have hurt their place on search engine result lists. After they figure out their articles that don't make sense, are too self-promotional and have keywords stuffed in nonsensically, they should replace the content with new articles that will bring back customers' and Google ranking interest, marketing manager Neil Baker told Digital Journal.

However, it is important to make sure content regarding the same subjects is not published more than once, explained the source. Though it can be easy to do, the news source said, copying text from other businesses or older posts from your own company can spell disaster in SEO rankings.

Search engines will not favorably rank older content on pages that have not been updated in a long time, so it is well worth it for companies to consider assigning an individual to update their blog or newsroom with the latest engaging stories.

Moreover, when a company's content is updated, fans are more likely to share on social media websites like Twitter, Facebook and LinkedIn. Not only does this provide free advertising, but it boosts SEO rankings greatly.

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