Get back to nature – only link organically
Most companies of any size, whether it's a one man independent venture or a large international conglomerate, have a business website. They are places consumers can go to buy products even if they live far away, read up on the latest industry news and learn new and innovative things about firms and their merchandise.
Many advertisers now know that in order to be found by consumers in the first place, they need to invest in some worthwhile search engine optimization strategies. Good SEO means that when individuals search for something related to the company's industry, the enterprise's website will be one of the first results to pop up.
One way to achieve favorable search rankings is to include keywords in the website's fresh, regularly updated content. The phrases should be relatively common – something individuals would type in when looking for a company in the industry. However, they've also got to be unique enough so that the firm isn't competing with thousands of others, if not more. For instance, making "shoes" a keyword probably wouldn't be optimal, though "black stiletto pumps" might be.
One of the biggest things to keep in mind, however, is that the phrases need to flow with the rest of the text. While keyword packing was once a common occurrence, the algorithms Google follows now will unfavorably rank pages that simply fill content full of keywords that don't make sense.
So companies need to organically link keywords on their web pages. There are a number of tips and tricks that can lead enterprises of any size down the right path and put them front and center on searches.
Work phrases into various parts of an article
Instead of simply working on incorporating keywords in a non-clunky manner into the body of articles, the job is actually more complex. According to Level 343, websites see best results in terms of rankings when they are able to place a keyword into the headline of a page.
The source said not only does it increase the probability that that page is going to be ranked high, but it tends to lead to a large number of click throughs, because the reader knows exactly what the text is about. If the phrase is featured high up on a web page, like in the title or subhead, Google's search spiders will read it with priority.
Another lucrative strategy is to use key phrases within subheadings of articles, if they are longer. These elements can also help parcel up the text, increasing readability.
Make sure to incorporate fresh content
"Even if the keywords being used are perfect for the company and are organically included in content, the results won't be there unless the firm keeps updating their site with new pieces," explained Jeff Werlwas, senior product manager for SEO and SEM at Deluxe for Business. "The business should get in the habit of publishing new content featuring good keywords on a regular basis."
Even if the keywords are there, Google's search bots will not be interested in the website unless it is kept up and can provide engaging content for consumers regularly. As such, many companies think about hiring SEO experts that are familiar with seamless keyword incorporation and who are dedicated to producing a certain amount of pieces on a regular basis. Moreover, Rank Executives reported that any automated content is inherently inorganic, and therefore will not be favorable.
Keep in mind it takes time
Like with all other things, it does take a little while to be recognized as a thought leader. The source explained that even if a company begins organically linking from day one, it's going to take a while for Google's search bots to catch on. It takes a steady stream of good strategies to be recognized, but once it happens, businesses will most likely see more website traffic, which can often lead to increased revenue.