Avoid SEO penalties and boost rankings by starting with backlinks
The relatively recent Panda and Penguin algorithm updates to Google's search rankings have left a number of companies scrambling. The recalibrations have led many leaders to need to change their search engine optimization strategies, and have resulted in more solid guidelines on what and what not to do to make sure a website is ranked favorably.
If business owners fail to follow industry advice, however, their pages will most likely be penalized. While these punishments don't directly affect the content on a web page, if certain elements aren't changed, they won't appear in the first batch of results.
The most heavily penalized website strategies are often easy to avoid, many marketing veterans have found. One of the most significant reasons why companies are penalized is for backlinks – when another website references and leads to your own. However, with some innovative tactics and assertions, administrators can ensure they are not punished for superfluous mistakes.
Find out who is backlinking you
Owners should always be aware of who is linking back to their websites. This can be done easily with a number of SEO tools, such as Open Site Explorer or Majestic SEO, Entrepreneur Magazine reported. The source said programs of this type can help business leaders find out if low value or manipulative websites are leading unsuspecting individuals to the site, as this tactic can lower rankings, often at no fault of the owner.
"One of the biggest goals when leveraging an SEO campaign is getting other websites to link back to your own," explained Jeff Werlwas, the senior product manager of SEO and SEM at Deluxe for Business. "However, it only works when the sites doing so are reputable and worthwhile – having any old site link back to yours without a cause often does more harm than good."
Usually, Entrepreneur said, low value websites tend to include those that are in different languages, are adult-oriented and offer no information to readers, such as sites that have only links and no useful text.
Seldom buy into linking deals
Google researchers will rank a page low if they feel the links that lead to the page are of low value or are deceptive to consumers. As such, it is important that even owners of startups just beginning their presence on the web never take advantage of a service that claims to give out numerous links for a low price – they are too good to be true.
Search Engine Journal reported there are multiple sites that claim to offer this service, like Fiverr, advertising that they will backlink thousands of times for a very low price. The source said this will almost certainly cause a website to be ranked unfavorably.
Not all link buying is bad, however, noted Search Engine Journal. When owners pay a reputable service for linking for advertising purposes only, that is often alright, but they need to make sure consumers know they are sponsored links and feature "no follow" tags. The source said purchasing links to boost rankings is a clear violation of the Google Webmaster Guideline.
If bad backlinks are present, get rid of them
Entrepreneur Magazine said there is one basic ways to get another website to stop backlinking you – simply asking nicely. The source suggested contacting the webmaster of the website, the address of whom is usually in the page's "about" or "contact" section. The leader can ask for a deletion of the link, addition of no follow tags so the link isn't active anymore or a change of the anchor text.
Sometimes the request will be ignored. But Entrepreneur said simply asking can go a long way to prove that the company attempted to follow the Google guidelines, which can cause penalties to be lifted.This entry was posted in Search Engine Optimization. Bookmark the permalink.