2012
Getting a Grip on Mobile – Understanding Smartphone User Behavior
If you are part of the 51 percent of Americans with a smartphone, I’d like to ask you a question. Other than talking, texting and emailing, what do you use your phone for? Maybe you use it for a multitude of other things, maybe just a couple. I was thinking about that question earlier today as I attached a mini zoom lens onto my iPhone and started shooting images with a depth of field usually taken by a digital SLR. A couple of years ago, I never would have imagined having a zoom lens for my phone! But mobile technology is growing so quickly that who knows what we will be doing with our phones in another couple of years? Late last year, Oracle reported, “In 2010, more than 50 percent of respondents thought their mobile phone would replace their camera, MP3 player or GPS device within five years. By 2011, 43 percent of respondents already replaced their camera, 34 percent their MP3 player and 24 percent their GPS device with their mobile phone.” Let’s look at what else mobile users are doing with their mobile phones. This data is from a continuing study by Google, Ipsos and the Mobile … 
