One of the most touted benefits for small businesses joining the social media marketing craze is the ability to reach a wide audience of consumers all across the nation or even around the world. 
Social media is in vogue among small businesses right now, with many creating Facebook profiles, opening YouTube channels and claiming their spots in foursquare. However, one core sector appears to be behind when it comes to developing a social media strategy – the financial services industry – which encapsulates everything from private banks to investment firms.
More than 200 million Americans have cellphones, half of which are web-enabled smartphones. This number grows more and more each month, and for social sites that rely on these devices, that can only mean greater relevancy to small business marketing campaigns.
Small businesses are engaging in greater numbers through online media websites such as Facebook, Twitter and LinkedIn. For some time, this trio of social networks have been the top choices for marketing and advertising their companies. However, a relatively new social network has broken into the top ranks.
Small businesses are still trying to find their place in the digital world. With networks such as Facebook, Twitter, Pinterest and YouTube crowding the online atmosphere, it can be difficult to choose which networks are the most fitting for their products, service and consumer bases.
|
|
|
|
|
|
Recent Tweets