Fostering discussion is key to successful social media campaigns, so it makes sense that content marketing initiatives would also take advantage of this channel. According to a new report from Curata, the majority of small businesses owners leverage social media for both discovering original content and disseminating their own. 
When you think of social media, who do you think of? If you said young Millennials between the ages of 20 and 30, equipped with smartphones and other cutting-edge pieces of technology, you probably aren’t far off the mark. However, as a new study from Performics notes, other demographics are spending more time on sites such as Facebook and Twitter, a fact companies need to recognize during their promotional efforts on social media.
Small businesses using Facebook to reach and engage new and existing customers have heard the term “engage” repeated to them over and over again, often with the advice of “as much as possible.”
Social media may now be one of the most hyped channels for business marketing. However, it’s also one of the most difficult, due to the fact that it’s always changing or developing some new application, network or website for consumers to congregate on.
“It’s not what you know, but who you know.” This piece of business advice is commonly passed on from entrepreneur to entrepreneurs as a means of conveying the fact that going solo is sometimes not the most effective way to create a powerful brand. Expertise is important, but business owners need more than that – they need to know the right people to help broaden their companies’ reach.
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