2013
Zealous Apparel Expands Mountain Magic with Main Street Retail Shop
Growing up in Colorado’s Summit County provided the perfect outdoor playground for brothers, and future entrepreneurs, Luke and Adam Drake. Their love of nature, sports and a few of life’s twists proved to be the inspiration for the apparel business they launched in 2005. After years of selling their sweatshirts, t-shirts and hats primarily through word-of-mouth among fellow skiers and snowboarders, the Drakes decided to take their unique designs literally to the street and open up shop on the main drag in tourist-friendly, Frisco, Colorado. Staying True to the Brand With space to grow, Adam describes how the Zealous brand will stay rooted in their beliefs. “We love skiing and snowboarding, but Zealous is whatever you’re passionate for – the tree, the roots and the strong foundation symbolize growth.” Their logo also supports the brand promise by forming the outline of a beautiful Colorado pine tree, while the ZL gives a nod to the license plate typically found in this mountain county. Opening the Retail Store While only open since early December last year, there was a lot of planning and weeding through others’ advice along the way. “Patience”, according to Adam, was instrumental and necessary, throughout … ![]()
