Despite the sheer number of different advertising avenues that the internet offers to small business owners, there has consistently been one favorite: Paid search marketing. 
Google revolutionized the search engine when it first launched more than a decade ago. Prior to the release of the portal, search results were determined almost exclusively by keyword optimization. Google introduced links as a ranking factor – having a high volume of links from influential sources shows the value a website provides, so the Mountain View, California-based company made that signal just as important as keywords.
The New Year is a time when everybody creates resolutions and starts putting their new business goals into action. How is mobile shaping up to be part of those resolutions and goals for you? I hope you have mobile on your list. Going mobile should be on every business owner’s list in 2012.
Businesses know how important search engines are to reaching a broader audience. Upward of 20 billion queries are performed by Americans every month, according to comScore, and having a small business website that appears first in search rankings results ensures entrepreneurs are able to get their products and services in front of a broader audience.
This holiday season big e-commerce stories will revolve around mobile consumers. Really, most commerce stories around the holiday season will revolve around mobile. I’ve been speaking to a lot of business owners about mobile and the upcoming holiday shopping rush, and what I hear is that they think it is too late for them to use mobile to make a difference to their bottom line.
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