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05.17
2012

How small changes can make big differences in website design

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IGN may be one of the most frequented entertainment websites on the internet, but that doesn’t mean entrepreneurs can’t learn a thing or two from the media giant to make their small business website achieve better results. Wired editor Michael Copeland recently published a thorough analysis of six different tweaks IGN made to its website and the benefits that resulted from these modifications. Keep Reading...

Advanced, Measurement
04.30
2012

Check your marketing strategies health and unity

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The world of digital marketing requires businesses and companies to constantly survey, tweak and update their strategies. However, this can prove time-intensive and overwhelming for small businesses with limited resources. Keep Reading...

Advanced, Measurement
04.30
2012

Improving B2B marketing strategies

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Not all marketing is created equal, nor does it work for the same customers. One of the biggest divisions in marketing strategies and demographics occurs when businesses determine whether they’re targeting the everyday consumer or other businesses. Keep Reading...

Advanced, Measurement
04.22
2012

Marketers heap praise on Google’s measurement tools, but want more

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Launching an effective search marketing campaign is all about the numbers. How many views is an ad or keyword generating? How many of those views are translating to clicks? How many of those clicks are leading to purchases? Without this data, small businesses would be hard-pressed to improve their marketing efforts in any meaningful way. Keep Reading...

Advanced, Measurement
02.27
2012

Metrics that matter

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Once small business owners have established a promotional campaign (regardless of whether they are using email, social media or search marketing), the next step is learning how to improve these initiatives. For many inexperienced entrepreneurs, this requires yet another skill set they may have not developed: the ability to look at and analyze metrics. Keep Reading...

Advanced, Measurement

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Definitions

Beginner
be·gin·ner [bih-gin-er]
A person who has begun a course of instruction or is learning the fundamentals.
I don't even know where to begin.

Intermediate
in·ter·me·di·ate [in-ter-mee-dee-it]
Being, situated, or acting between two points, stages,things, persons, etc.
I get it, but those acronyms are kind of confusing.

Advanced
ad·vanced [ad-vanst, -vahnst]
Being beyond others in progress or ideas.
I got this. I get it. I just need to figure out how keep up the momentum.

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