Instagram made headlines last week after Facebook’s $1 billion acquisition of the mobile photo-sharing application. The move came seemingly out of nowhere – while Instagram has long been a popular smartphone app, it only recently became available to Android users and had a mere 40 million users compared to Facebook’s 850-million-plus member base. 
Social media is still a relatively young marketing and communications tool. Email marketing and search engines have been around for nearly two decades, but social media only really came to power when Facebook and MySpace began collecting users around 2007.
Most small businesses have some sort of email marketing initiative in place, whether it’s a monthly newsletter used to connect with existing customers or a promotional system designed to announce new products and services.
QR codes — whether you love, hate or are indifferent to them — there’s no denying that these black and white funky looking barcodes have made a big splash in marketing. They’ve added interactivity — and not just for big businesses, but small businesses, too. When used effectively, these printed hyperlinks take people who scan them one step further into the sales process.
YouTube is a highly popular video viewing platform, with upward of 140 million Americans watching clips on the site each and every month. But the site isn’t the only way to get video content in front of consumers’ eyes and many small business owners are increasingly leveraging online video in other ways – email marketing, small business websites and even social media strategy.
|
|
|
|
|
|
Recent Tweets