It’s easy to get an email marketing campaign off the ground – in fact, small business owners don’t need much more than a list of addresses and a basic Gmail account. However, getting the best results out of these campaigns is another thing entirely. To achieve that end, business owners will need to use a variety of strategies to maximize their efforts. 
Engagement is a crucial metric to determining the success of a social media strategy – the more interactions (“Likes,” shares, comments, retweets, etc.) small businesses generate, the better they perceive their campaigns as doing. But engagement can be a difficult goal to achieve – there is no guarantee that just because an entrepreneur posts an offer or updates a company status that users will respond.
Most small business owners are surprised when I tell them they can use mobile to compete with online competition. There are a few reasons for that.
First of all, mobile searches are much more likely to be for local business than searches done on a desktop computer. Second, when people do mobile searches they are much more likely to be on the road, in a lobby, elevator, restaurant or plane plotting their next move in a busy day. They are in the marketplace when they search and that’s a local business dream scenario.
For the first time in history, the biggest day for football was streamed live online. While this was certainly a plus for Millenials and individuals who chose to watch the big game on their laptops or couldn’t get to a TV, it also represents a sea change in the way advertisers will need to plan for future Super Bowls.
Nowadays, consumers have a variety of ways to shop for products. They can browse the web, head in-store, look at catalogs, download mobile applications to their phones – the possibilities are nearly endless.
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