Small businesses using Facebook to reach and engage new and existing customers have heard the term “engage” repeated to them over and over again, often with the advice of “as much as possible.” 
Social media may now be one of the most hyped channels for business marketing. However, it’s also one of the most difficult, due to the fact that it’s always changing or developing some new application, network or website for consumers to congregate on.
The rules of the shopping game have changed. Changed by customers. Customers armed with smartphones. There’s a retail phenomenon that’s come to life directly as a result of Android and iPhone users savvy enough to use them to comparison shop. That phenomenon is called The Showroom Effect.
Small businesses are engaging in greater numbers through online media websites such as Facebook, Twitter and LinkedIn. For some time, this trio of social networks have been the top choices for marketing and advertising their companies. However, a relatively new social network has broken into the top ranks.
Small businesses are still trying to find their place in the digital world. With networks such as Facebook, Twitter, Pinterest and YouTube crowding the online atmosphere, it can be difficult to choose which networks are the most fitting for their products, service and consumer bases.
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