Most small businesses have some sort of email marketing initiative in place, whether it’s a monthly newsletter used to connect with existing customers or a promotional system designed to announce new products and services. 
Email has evolved – what was a sound practice in 1999 may now be obsolete, as MarketingProfs recently noted.
Mobile phones are everywhere. According to recent data from comScore, upward of 200 million Americans have a cell phone, and approximately half of these people own web-enabled smartphones. However, despite the prevalence of these devices, many consumers still prefer to be contacted by small businesses through other communication channels.
YouTube is a highly popular video viewing platform, with upward of 140 million Americans watching clips on the site each and every month. But the site isn’t the only way to get video content in front of consumers’ eyes and many small business owners are increasingly leveraging online video in other ways – email marketing, small business websites and even social media strategy.
Half of the small business battle is developing a likable brand. Everyone has heard of big-name companies such as Walmart, Nike and Apple, but comparatively few are likely familiar with a young startup or small business. Finding some way to stay at the forefront of your customers’ minds is key to ensuring they continue to shop with you, rather than opting for one of your nationally known competitors.
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