While no marketing campaign should be carried out with a “set it and forget it” mindset – consistent experimentation is the key to generating the best results – email can still be wielded effectively in this manner. However, before automating email marketing efforts, it’s crucial that small businesses have their campaigns set in place to begin with. 
For many small business owners, writing email is a part of their everyday routine.
Relevancy has always been cited as a key to marketing success, but it’s also one of the few elements that some inexperienced business owners tend to underestimate.
Email marketing has become an increasingly popular marketing tactic due to the many ways businesses can automate the process. If a consumer signs up for an account, that can trigger an introductory campaign. If prospects leave without completing a purchase, an automated message could be sent to remind them to come back.
Over the past few years, social media marketing has risen to the top of advertising budgets, with companies and organizations pumping hundreds and thousands of dollars into Facebook, Twitter, LinkedIn and many others.
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