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04.12
2012

Spring is here, time to tidy up your small business website

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Spring is in the air and while many Americans are clearing out their garages or cleaning up their attics, entrepreneurs should be making use of the time to tidy up their small business websites. A homepage is not a “set it and forget it” application – it requires consistent maintenance and updates in order to stay relevant with buyers, and company owners should be looking to overhaul it at least once per year. Why not take this time to take a look at your website and see what could be improved? Keep Reading...

Beginner, Branding, Web Design
03.30
2012

Dealing with negative customer reviews

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The internet has been a tremendous asset to many small business owners. Before the web gained widespread popularity, entrepreneurs’ brands were limited in scope – gaining national exposure required the use of expensive mediums such as television. Now, through proper search marketing, email marketing and by developing a sound social media strategy, businesses are able to reach customers across the country. Keep Reading...

Branding, Intermediate
03.26
2012

Developing an effective marketing plan

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Small business owners tend to be action-oriented individuals. Rather than sitting idly, they want to do tasks that will improve their company, whether that is developing products or engaging customers directly. Keep Reading...

Branding, Intermediate
03.25
2012

Small business owners increasingly using the web for marketing

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The American economy is improving and consumers are growing more confident with their financial standing, meaning a likely increase in their discretionary budgets. Small business owners have taken notice and are devising strategies to capitalize on this trend by improving products and services, expanding their operations and improving their marketing initiatives. Keep Reading...

Beginner, Branding
03.21
2012

Leaving that long-lasting impression with consumers

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Half of the small business battle is developing a likable brand. Everyone has heard of big-name companies such as Walmart, Nike and Apple, but comparatively few are likely familiar with a young startup or small business. Finding some way to stay at the forefront of your customers’ minds is key to ensuring they continue to shop with you, rather than opting for one of your nationally known competitors. Keep Reading...

Advanced, Branding, Email Marketing

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Definitions

Beginner
be·gin·ner [bih-gin-er]
A person who has begun a course of instruction or is learning the fundamentals.
I don't even know where to begin.

Intermediate
in·ter·me·di·ate [in-ter-mee-dee-it]
Being, situated, or acting between two points, stages,things, persons, etc.
I get it, but those acronyms are kind of confusing.

Advanced
ad·vanced [ad-vanst, -vahnst]
Being beyond others in progress or ideas.
I got this. I get it. I just need to figure out how keep up the momentum.

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