Nowadays, consumers have a variety of ways to shop for products. They can browse the web, head in-store, look at catalogs, download mobile applications to their phones – the possibilities are nearly endless. 
Word-of-mouth is an effective way for many small businesses to generate new customers. However, there comes a time when any company, regardless of its success, needs to bring in new clients in order to grow even further.
Customers can frequently be broken down into two distinct categories – casual shoppers and die-hard enthusiasts.
Many entrepreneurs devote all their time and effort to driving traffic to their small business websites.
With the increasing digitization of nearly all facets of life, it’s no surprise that businesses and organizations are looking for ways to integrate their brands into consumers’ everyday use of technology.
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