Mobile devices are the latest marketing channels through which businesses and organizations can access consumers and integrate their products and services into their lives. 
The state of the national economy is no secret – employment is down and as a result, consumers are growing stingier with their cash. On top of that, the price of basic commodities such as gas and food are rising, which means the average American has less disposable income to spend on goods and services.
Paying $1,600 for a pet bed seems ludicrous, but amazingly enough, there is a market for it. In fact, it’s that small niche of affluent pet owners that Cedel Pets & Styles targets for its luxury furniture.
For small businesses, there’s one marketing channel that surpasses and pervades all others: word-of-mouth. While it may seem simple to assume that if consumers like a product they’ll let their friends know about it, new research suggests the mediums of communication may vastly influence how they go about making recommendations.
Many entrepreneurs are inexperienced web developers and as such, they rely on others to help create a small business website – they either hire a designer internally or turn to a third-party company to assist with the matter. As a result, they frequently have a hands-off approach when it comes to maintaining and building their home pages. They provide insight and suggestions, but they tend to let the professionals do what they do best.
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