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05.01
2013

Lawyers Build Client Trust and Relationships Through Social Media

Laurie Lee Dovey
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Attorneys are made out to be aloof, hardened, only in it for themselves. Alex Hernandez, Jr., a lawyer serving the Victoria/Port Lavaca area of South Texas, sure isn’t like that. He’s a regular guy. Just check out his Facebook page. Alex is a private-practice, litigation attorney. His job is to plead clients’ cases in court before a judge – criminal, family, injury, real estate, and probate litigation. He comes from a family of legal professionals including his father, and sister, who are attorneys, and his mother who is his office manager. He’s also an acclaimed practitioner and a member of the prestigious Million Dollar Advocates Forum, a group of fewer than one percent of American attorney’s who have won million-dollar verdicts for their clients. In the past, Alex used traditional advertising to spread his business message. For the past few years, he’s made the social media leap. He uses tools like Facebook, LinkedIn, Google+, FourSquare, and other platforms and his efforts pay off. Alex likes being out in the public eye and letting people know how diligently he’s working for his clients. He wants current and potential clients to know who he is and what he does— because it builds … Keep Reading...

Branding
04.18
2013

Download your own copy of our outstanding e-book “The ULTIMATE How to Blog for Business Guide”

Bill Miller
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While it doesn’t take much to launch a blog, managing a good one requires some skill. So it’s important to have a good foundation. This eBook covers the Who, What, When, Where, Why and How of business blogging Why: Identify your goals Given the daily stress of running a business, it may be easier to come up with reasons NOT to blog: You don’t have the time. You don’t have the energy. You don’t have the help. You don’t have ideas. Who: Know your audience, Find Contributors Now that you’ve established your blogging objectives, let’s turn to the “WHO.” Defining your target audience and identifying who will blog for you are two critical steps of any successful blogging strategy. Who will blog for you? If you are a one-man band, the answer could be simple: You will. As with other “solo-preneurs,” you are your brand. So having a blog that speaks personally from your perspective as an owner or as an expert in your field makes sense. Where: Pick a home Deciding where your blog resides is one of the most important choices you’ll make when starting a blog. It can influence everything from what you name your blog to … Keep Reading...

Branding
04.11
2013

Customers and Family the Focus of Home Maid Services

Laurie Lee Dovey
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For Home Maid Services, Inc. in Gaithersburg, Md., commitment to customer service and satisfaction are paramount. The evidence? The solid, family small business has served area residences more than 250,000 times, and they maintain a repeat customer base including many who have used Home Maid Services all 27-years the company has been in business. The result? Home Maid Services’ rates an A+ with the Metro Washington D.C. and Eastern Pennsylvania Better Business Bureau. In 1986, Cathy Iosue started cleaning homes on her own. When the business expanded to 40 homes a week, Cathy’s husband Joe took a leave of absence from his job as a copy machine technician to help out. Joe never went back to his job. He took over the businesses operations, which allowed Cathy to work from home as the company bookkeeper and raise their six children. The ability to focus on family with a full-time presence at home is what Joe and Cathy have loved most about running their own business. Maintaining their robust business, which today services 250 homes a week, keeps Cathy and Joe busy searching for ways to streamline operations yet provide unwavering customer satisfaction. And they, like most small business owners, are … Keep Reading...

Branding, General Marketing, Search Marketing
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04.10
2013

Is It Time to Run Your Logo Through the Car Wash?

Julie Gordon
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Two definite signs of spring: the arrival of the first robin and long lines at the local car wash.  And while winter is not letting go too easily this year, the spring season has emerged – representing renewal, growth and oodles of possibility. For business, it’s often a time to rethink current strategy, or at least give your business an outside-in review.   And there’s no better place to start than looking at your company logo from the perspective of potential customers.  Granted, your logo is just one element of your overall business equation, but it is often the piece making the critical first impression. According to Sherry Santamaria, product director at Deluxe, “Your logo is the foundation for your brand.” She adds, “It’s really the visual representation of the identity of your business and gives potential customers a glimpse of the personality and professionalism of your company.” So, how can you tell if it’s time to refresh your logo?  Again, Santamaria, explains it well with these four questions to consider: Does your logo look professional and eye-catching? Is your logo contemporary and up to date? Does your logo reflect your unique personality and the nature of your business? Does your … Keep Reading...

Branding
03.01
2013

Promotional Products Still Pack a Punch

Julie Gordon
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Taking a quick scan around my desk this week, I realized there were at least a dozen items showcasing a company logo within arm’s reach.  Granted, a third of them were from my employer, Deluxe, but the majority were from people, brands and places I’ve visited over the past several years.   The free calendar from Bluefin Bay brings back lakeside memories and a subtle reminder to book my next trip to the North Shore.  The illy® can is a daily cue to drink this lovely Italian grind. And the Mission Beach Café mug keeps a future jaunt to San Francisco (and Sunday brunch) in the Mission District on my radar.    As much as we occasionally poke fun at these ‘trinkets’, they do assume a role in our daily lives – and our future buying decisions. According to the Promotional Product Association International (PPAI), the $17.7 billion industry is alive and well, with steady single-digit growth since 2009.   In fact, PPAI’s most recent study revealed the true advertising power promotional products deliver:  88% recall the advertiser on promotional products 80% of consumers own between one and 10 promotional products 85% have done business with the advertiser after receiving a promotional item … Keep Reading...

Branding, Cost Effective Marketing, Small Business Marketing
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