Social media is in vogue among small businesses right now, with many creating Facebook profiles, opening YouTube channels and claiming their spots in foursquare. However, one core sector appears to be behind when it comes to developing a social media strategy – the financial services industry – which encapsulates everything from private banks to investment firms. 
Spring is in the air and while many Americans are clearing out their garages or cleaning up their attics, entrepreneurs should be making use of the time to tidy up their small business websites. A homepage is not a “set it and forget it” application – it requires consistent maintenance and updates in order to stay relevant with buyers, and company owners should be looking to overhaul it at least once per year. Why not take this time to take a look at your website and see what could be improved?
Email has evolved – what was a sound practice in 1999 may now be obsolete, as MarketingProfs recently noted.
Mobile phones are everywhere. According to recent data from comScore, upward of 200 million Americans have a cell phone, and approximately half of these people own web-enabled smartphones. However, despite the prevalence of these devices, many consumers still prefer to be contacted by small businesses through other communication channels.
While simply having an account on Twitter is a great start to any company’s social media strategy, it’s crucial that entrepreneurs are regularly creating content. After all, consumers likely won’t follow a company on Twitter if the owner isn’t regularly tweeting – that would provide little to no value on the user’s end.
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