Leveraging Tumblr to reach new audiences

By dsbiz

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When businesses are developing a social media strategy, they tend to focus on the core social sites, such as Facebook, Twitter, LinkedIn and Google+. What’s important to remember, however, is that “social media” doesn’t refer simply to social “networks.” Websites such as YouTube, Digg, Reddit and StumbleUpon can be just as potent when it comes to driving traffic to small business websites – sometimes even more so.

Blogging tips from Gene Marks

By Rachel

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Blogging for your small business is one of the best ways to increase your website’s rankings and traffic. Gene Marks shares advice in this video about blogging for business.

Using Twitter to tap a broader audience

By dsbiz

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When you contemplate your Twitter marketing campaigns, which audience are you thinking of? For many small business owners, it’s a decidedly older crowd – the social network has developed the reputation of being the stomping ground for celebrities and industry luminaries, not the everyday average Joe that’s just going to college.

Three ways to show customers you love them

By Erika Kerekes

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Happy Valentine’s Day! You’ve probably bought roses, chocolates, heart-embossed teddy bears or other love trinkets to show your love for your special someone.

But don’t forget about your customers! You love them too, right? Here are three easy (also free or inexpensive) ways to show it:

The importance of email optimization and diversification

By dsbiz

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Email marketing can be a tremendously effective communication tool, regardless of whether entrepreneurs are trying to reach new customers or stay in touch with existing ones. However, email is ultimately a numbers game, which means a long list of subscribers is almost a necessity to see any sort of long-term results.