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Seven Mobile Must Have Time Tracking Solutions For Business

Whether you are a freelancer, solopreneur, an office junior, or have other reasons to track your time, doing it correctly can mean the difference between getting paid the right amount, or under charging for your services. For some, pen and paper is their time tracking method of choice, for others it’s a simple stopwatch or even an egg timer, but that’s so last century, and more than likely works against you when it comes to getting paid for the time you spent working.  These days coffee shops abound with business owners and professionals working remotely so it comes as no surprise that time tracking has gone mobile. It makes a lot of sense to have your time clock with you wherever you go, especially if you bill for time away from your computer – like phone time as you drive. With over a million apps on the market it can be tough to work out which ones will get the job done, but why just rely on an app when there are solutions on the market that work with both desktops and mobile?  Here’s a great short list of seven time tracking solutions with awesome apps that not only track … Keep Reading...

Advanced, Mobile Marketing, Small Business Marketing

Mobile Apps That Help You Get More Done

Recently I was thumbing through a magazine that is targeted for a much older demographic. I came across a mobile phone advertisement that made me stop and think for a moment. The call to action asked me to buy a mobile phone that was just that – a phone. Nothing more. I can see the draw for older folks, especially ones who don’t have teenaged grandchildren. But the novelty of just having a mobile phone made exclusively for voice made me consider how much “smart” mobile devices are a given today.  Mobile apps not only help us get more out of our smartphones but more out of our work day. 85 percent of small businesses claim they rely on smartphones and tablets to boost their productivity. Let’s look at some apps that will help you achieve more when mobile.  Signed Documents SignEasy is an iOS and Android app that enables you to sign any document from a mobile device. Syncing with Dropbox or box.net makes this app even more versatile.  Remote Access This question is especially for tech professionals: How many times have you tried to answer a customer’s computer based question or wished you could see a client’s computer … Keep Reading...

Advanced, Mobile Marketing, Uncategorized

LinkedIn and SEO go hand-in-hand

In particular, when owners optimize their LinkedIn pages with keywords and important phrases, many industry veterans believe search crawlers take more notice than on other platforms. Keep Reading...

Advanced, Search Marketing, Social Media

Continuing The Mobile Experience

Mobile phones and marketing to mobile devices is gaining traction at an amazing pace. A continuous stream of tablets and smartphones are filling consumers’ needs for being connected to the Net at all times. While the technology is being delivered to us in a fast and furious manner, businesses are having a hard time keeping up with it, let alone embracing and using it in a manner that makes sense. Even corporations, with beefed up marketing budgets, don’t get it right! I just read an interesting post about a Coca Cola mobile marketing fail. The company released an ad during the London Olympics. Using the Shazam music app during the ad, mobile users would be taken to a web page with a form on it. A web page not fitted for mobile. That made me think about what I tell small business owners every day: when using mobile marketing, keeping the mobile experience going should be your ultimate goal.  What do I mean by that? Well, just as the post explains – if you are making someone use a mobile device to connect with you, only deliver up content that is mobile friendly. Now, Coca Cola should obviously know better, … Keep Reading...

Advanced, Mobile Marketing, Small Business Marketing

Hitting a niche: Why you should be marketing to Asian-Americans

What core demographics is your business trying to hit? Do you even think of that as you craft your email marketing campaigns or social media strategies? If you don’t consider your specific audience and tailor your marketing efforts to them, you could potentially be running un-optimized initiatives and leaving money on the table. Keep Reading...

Advanced, Branding