As a contractor, there’s nothing better than a good recommendation. Word of mouth advertising will always be the primary tool for most contracting businesses whether you’re a general, a sub, or a specialty business. Yet, in today’s competitive market you must create and maintain a professional marketing presence to support those word of mouth recommendations. Even if a “best friend” talks up your services and performance, chances are high potential customers are going to check you out via online, social and traditional media sources.
Successful contracting companies need to be visible everywhere! And they need to keep their names in front of the market.
Deluxe wondered how most contractors spread their marketing resources across “everywhere” so we commissioned a survey to study the ways they promote their businesses. Here is what we discovered presented in an infographic titled, “The Contractor’s Marketing Tool Belt.”